Bona Ventura

San Marco (San Luca) · Venice

Giuliana Longo (hat maker)

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A family hat shop since 1901, the place to buy the real gondolier's hat: woven straw with a double satin ribbon for summer, or black cloth with a bow for winter, matched to the gondola's colours. Giuliana belongs to El Felze, the association of the trades that build and dress the gondola. Old cupboards overflow with straw, felt and Carnival tricorns.

Address
San Marco 4813, 30124 Venezia (calle between Rialto and Campo San Luca)
Hours
Mon-Sat 10:00-13:00, 14:00-18:00; closed Sun (Google hours via Wanderlog, 2026-09)
Price
Free to visit; handmade hats (Price not verified)
Price level
€€

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Details can change. Check hours and prices before you go.

Good to know

  • Ask for the 'paglietta', the gondolier's straw hat; she can explain how ribbon colours match each gondola.
  • Lunch break 13:00-14:00 and closed Sunday.
  • Buy directly here rather than the printed 'gondolier' hats sold on the bridges.

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