Hieu Trung Bui, called the godfather of London's Vietnamese food by Time Out, runs this Soho pho room. Order the bone marrow pho (24-hour beef broth, marrowbone finished on the robata) and the Hanoi steamed rice rolls with cinnamon sausage.
- Address
- 42-43 Dean Street, London W1D 4PZ
- Hours
- Mon-Thu 11:00-23:00; Fri-Sat 11:00-23:30; Sun 11:00-22:30 (Google hours via Wanderlog, 2026-09)
- Best time to go
- Afternoon, Evening · About 1 h
- Price
- About GBP 48 a head for three courses with wine and service (Harden's survey 2024)
- Price level
- ££
Details can change. Check hours and prices before you go.
Good to know
- Try the house sriracha, made to Bui's own recipe.
- Time Out suggests the Hanoi platter (bun dau mam tom) for northern Vietnamese food.
- It takes bookings but works as a last-minute pho fix; Harden's warns it can be very loud.