Bona Ventura

2nd arr. (Opéra) · Paris

Ultramod

Ultramod (mercerie)

ShopLocal favourite

Recognised as the oldest haberdashery in Paris, behind a green shopfront: first a hat shop, a mercerie since 1920, with tall wooden cabinets of vintage ribbons, braid, veils and 1960s Cardin and Courrèges buttons. Couture houses and milliners still shop here.

Address
4 Rue de Choiseul, 75002 Paris
Hours
Mon-Tue 10:00-18:00; Wed 10:00-19:30; Thu-Fri 10:00-18:00; Sat 14:00-18:00; closed Sun (Google hours via Wanderlog, 2026-09)
Best time to go
Afternoon · About 20 min
Price
Price not verified
Price level
€€

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Details can change. Check hours and prices before you go.

Good to know

  • Ask to see the velvet ribbons and old buttons.
  • Saturday opening is afternoon only.

Nearby

The Bona Ventura app

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Coming soon to iPhone and Android.